Your security and privacy
Privacy Notice
AXA Sun Life plc, trading under the brand name Sun Life Direct, is a member of the AXA UK Group.
This privacy policy explains how we use any personal information we collect about you when you use this website.
- What information do we collect about you?
- How will we use the information about you?
- How will we share the information about you?
- Marketing
- Access to your information and correction
- Cookies
- Other websites
- How to contact us
- Financial crime
What information do we collect about you?
We collect personal information about you in order to be able to meet your request for a quotation for any of our products or services. This includes your name, address, gender, date of birth and telephone number.
Should you decide to purchase one of our products we will need to collect additional personal information, such as your bank account details.
Depending on the product and service you apply for, some of the information you may be asked to provide could be classed as sensitive personal data. For example, we may need to ask you about your health. We’ll only ask you for this information if it is necessary to set up and administer your policy.
We may also request additional information about you from a third party such as credit agencies, customer research companies or customer segmentation and data cleansing agencies.
How will we use the information about you?
We will hold and use your personal information:
- To set up and administer your policy
- To give you a quotation and answer any questions you may have
- To keep your personal information accurate and up to date
- For business analysis – to review the services we offer you
- For market research – to improve and develop our products and services
- For complaint administration.
We will also record your personal information on our policy administration system and marketing database (please see the paragraph below on our use of your data for marketing purposes) and we may keep it on paper files where necessary.
To assist us in the processing of your personal information, we may use other companies in the AXA Group or companies who work under contract for us; this may include companies located outside of the European Economic Area.
How will we share the information about you?
We may share your personal information with:
- Corporate Partners: these are organisations that introduce you to us. Where you purchase your policy in association with one of them, we may provide this partner with information about your policy. This may include changes to your personal information e.g. change of address.
- Third party verification services and credit reference agenices to help prevent financial crime
- Other organisations as necessary in order to meet our legal obligations
- Other companies within the wider AXA UK Group
Marketing
We would like to send you information about product and services of ours, other companies within our Group and selected third parties, which may be of interest to you.
We may do this by post, phone or email.
If you do not wish us to do this please:
- Call us on 0845 300 3428 (Monday to Friday 9am to 5pm. Calls charges vary).
- Or write to us at: Dept NPE – Sun Life Direct, PO Box 1810, Bristol BS99 5SN.
Otherwise we will assume you are happy to be contacted in this way for the time being.
Access to your information and correction
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your information, please write to us at the following address: The Data Protection Team, AXA Centre, Brierly Furlong, Stoke Gifford, Bristol, BS34 8SW.
We may make a small charge for this service.
Cookies
This website uses small files called "cookies". Cookies are pieces of data, which are used during your browser session. Cookies cannot access files and information stored on your computer. They cannot reveal any information about you that you have not chosen to enter as a visitor to the site. For example‚ we may store your language preference in a cookie‚ so that each time you visit the site‚ your language of choice is displayed.
We use two types of cookies on this website:
- Session cookies: these are temporary cookies that remain in the cookie file of your browser until you close the browser.
- Persistent cookies: these remain in the cookie file for 30 days after you have finished using the website and are not available to any other websites.
We use cookies for the following reasons:
- To ensure your application is saved as you move around the site. This includes some personal information you have entered into the site.Any such information is encrypted to protect you.
- To track your progress through the site so we can make improvements to the service we offer you.
- To remember any preferences which the site may allow you to set.
- We also work with third parties to help us measure the effectiveness of our online advertising.
- These cookies only allow for accurate tracking of visitor numbers‚ and do not record any type of personal information.
Accepting/deleting cookies
You don’t have to accept cookies and you can turn them off or change the way your computer handles them by adjusting your browser settings. See your browser’s "help" function for more information. On this website, if you choose to block cookies, you may experience problems getting quotes, submitting your application online or requesting a pack.
For further information about cookies visit www.aboutcookies.org or www.allaboutcookies.org
Other websites
Our website may link to other websites. This Privacy Notice only applies to this website so when you link to other websites you should read their own Privacy Notices.
How to contact us
Please contact us if you have any questions about our Privacy Notice or information we hold about you. You can write to us at: Dept NPE – Sun Life Direct, PO Box 1810, Bristol BS99 5SN.
Financial crime
(e.g. verifying your identity to prevent Fraud and Money Laundering)
To verify your identity and prevent financial crime we may use and share your information with any company within the AXA UK Group, with companies who work for us, and with appropriate organisations.
We may also search, send your details to, and use information from third party verification service providers and financial crime and credit reference agencies (third parties). This involves checking your details against databases these third parties use. AXA and these third parties may keep a record of the search, the results of the search, any suspicions of financial crime and the details may be used to assist other companies for verification and identification purposes. The search is not a credit check and your credit rating should be unaffected.
By accepting our Terms and Conditions/Terms of Use you are giving consent to these activities which will make it easier for you to do business with us and help prevent financial crime.
For more information about financial crime please click here.

